For those of you who are unfamiliar with The Color Factory, let's get you familiar. The Color Factory, which just opened on August 20th, is an interactive exhibition, launched and designed by event planner Jordan Ferney of Oh Happy Day (a craft and celebrations blog) to help visitors explore the fun and importance of color. Three are 16 rooms to explore throughout the 20,000-square-foot space which showcase immersive artwork from local writers, poets and musicians. The event got its start in San Francisco, but the Gotham iteration is very much an ode to New York, with the art giving tips for people who live in the Big Apple.
Best of all, you can wander through the installation phone-free if you want. Upon entry, you are given a card to scan at each of the various photographic experiences inside. The photos will be sent directly to your email, so you can focus on enjoying the art versus panicking over taking the perfect picture. That’s pretty convenient, but what we really love is that this ticketed attraction ($38) is worth the price in freebies alone. During your visit, you get a ton of swag from gifts like Maybelline lipstick to ice cream, candy and other special treats. Tickets are still up for grabs at various time slots. It’s only in town until the end of September—don’t miss the chance to see (and taste) the rainbow!
SWA Architecture are the zoning and building code consultants and advisers. We also program managed The Color Factory and other tenants in this building over the past several years. So get down to The Color Factory for that sweet instagram post before it's too late!
That's it this week for the SWA Architecture weekly blog post. Stay tuned for our next post and give us a follow on instagram if you haven't already - @swa_architecture